History

Polestar is Volvo Car Group’s performance road car brand and was founded by Polestar Racing, today known as Cyan Racing. Polestar’s birth was a result of Cyan Racing’s race engineers desire to explore how technology behind the multiple title-winning success in racing could be applied to the performance of road going Volvo cars, on all roads and conditions in everyday life. The first road-going performance Concepts were launched in 2010 and the first performance cars, based on the Volvo S60, were ready in 2012. In 2015, Volvo Cars acquired Polestar Performance.

Today

On the 17th of October 2017. Polestar revealed its first brand specific model at special global premiere in Shanghai. Polestar debuted the Polestar 1 – an Electric Performance Hybrid.

A small, dedicated team has designed this car with passion and care for every little detail. It became a masterpiece of design and technology. No shortcuts. No compromises.

The Future

All future Polestar cars will feature a fully electric powertrain, including sedans and SUV’s developed specifically for the brand with production of the Polestar 2 commencing before the end of 2019.

 

MORE INFORMATION

For more information regarding Polestar development please refer to their official website at www.polestar.com